RFID Loyalty Marketing

How are companies keeping in touch with customers as they add technology to automate customer interface processes? Consumer ID systems based on an RFID system can personalize both automated and semi-automated interaction with products, services, or personnel. Keeping track of the customers walking in the door, their likes, dislikes and how they want to be served, empowers businesses to cater to each individual's personal preferences.

The technology can tell retailers exactly who's in their store at any given moment while offering full purchase histories for each shopper. In addition, stores will know what the customer bought at their last visit and what they might need for accessories.

The hospitality and service industries can also benefit from RFID technology. Restaurants can record information such as favorite table, beverage choice, and even meal preference. Hotels may register data such as room preferences, climate control settings, and even personalized voice mail. Surveys show customer satisfaction and retention depends upon the quality of the service received. In this era of technological automation, RFID can still provide that human touch.

How It Works

A consumer with an RFID card, KeyFOB or Token in their purse, pocket, or wallet can be detected by reader systems at doorways. Readout antennas can also be in counters, walls, and in floors. The tag is powered by radio frequency signals issued from the reader. As the consumer passes by a reader system, the tag transmits its unique ID code to the reader. The reader then communicates this activation to a central database.

Product Descriptions

Transponders can either be Read Only (RO), Read/Write (R/W), or Digital Signal Transponders (DST).

Read Only contains a unique factory code.

Read/Write allows users to reprogram codes many times.

DST offers more memory for system history tracking and additional authorization.  This helps prevent fraud-related thefts.


For more information with AC Corporation, contact the email address or phone numbers listed below.

AC Corporation Corporate Profile

Tap-n-Pay EZ2000 Contactless Reader

Tap-n-Pay V9300 3 in 1 Contact and Contactless Reader

iTAG® RFID Readers

iTAG® RFID Antennas

iTAG® RFID Transponders

AC Corporation RFID Solutions

How RFID Will Automate the Supply Chain

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